Storm Chasers Finale

Discovery’s ‘Storm Chasers’ Finale Catches 3.2 Million Viewers

Season Finale Blows Out 1.7 Rating

-- Multichannel News, 12/9/2008 3:05:00 PM

The season finale of Discovery Channel's Storm Chasers clocked a 1.7 rating Sunday night, garnering more than 3.2 million viewers, officials said Tuesday.

The episode ranked as the night's No. 1 show in ad-supported cable primetime for men 18 to 34.
The strong numbers propelled Storm Chasers to the highest Sunday-night telecast on Discovery, in terms of adults 25 to 54 and men 25 to 54 delivery, since July 2007.

The season finale also averaged the highest delivery of men 18 to 34 of any Sunday night telecast on Discovery Channel since Planet Earth.

Storm Chasers has been seen by more than 19.3 million viewers during primetime in the fourth quarter and by more than 11 million adults 25 to 54.

This second season of Storm Chasers has experienced season-on-season delivery gains in all key demos including adults 25 to 54 (up 28%), men 25 to 54 (up 26%), men 18 to 34 (up 44%) and persons two-plus (up 26%).

The series follows teams of storm chasers as they crisscross the Heartland attempting to film and study tornados.